The Future of Global Packaging to 2018 provides a detailed five year forecast
of the global packaging market. Based on expert research and analysis, this
report contains more than 500 tables and figures revealing essential industry
trends and information.
According to this
report, sales of packaging are concentrated in Asia, which accounted for 36% of
the total in value terms in 2012. North America and Western Europe totalled
shares of 23% and 22% respectively. In 2012, Eastern Europe was the fourth
largest consumer of packaging with a global share of 6%, closely followed by
South and Central America with 5%. The Middle East represents 3% of the global
demand for packaging, while Africa and Australasia each have a 2% share.
According to the study, this segmentation of the market is expected to change
significantly by 2018; Asia is predicted to represent over 40% of global
demand, while North America and Western Europe lose out noticeably.
The report explores the
numerous reasons for this expected growth in the world
packaging market, including technical developments, cost per
package, sustainability initiatives and, perhaps most importantly, the growth
of the consumer class in the Asia-Pacific, South and Central America, and
The growth of the global
packaging industry is
being driven by a number of trends, depending on various geographical regions.
Growing urbanisation, investment in housing and construction, the development
of retail chains and the burgeoning healthcare and cosmetics sectors are
driving packaging demand in China, India, Brazil, Russia and other emerging
economies. An increase in living standards and personal disposable income in
the developing regions fuels consumption across a broad range of products, with
subsequent growth in demand for the packaging of these goods.
In terms of economically
developed markets, a number of key social and market trends have been having a
major impact on developments in packaging over recent years. These include: the
trends towards smaller households and accompanying rise in demand for more,
smaller pack sizes, the increasing requirement for convenience among consumers,
and the growing number of men interested in health and beauty products.
According to The
Future of Global Packaging to 2018, all end-use sectors registered
growth in value terms during 2012. Medium-term forecasts for food packaging
demand indicate a potential growth rate of 3.4% on average to 2018, by which
stage it will be valued at about $284 billion. Consumption of drinks packaging
over the period is projected to increase at a rate of 3.3% on average per annum
until 2018, reaching a value of $102 billion.